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"Britney is back with her brand spanking new music video Till The World Ends"
After the gargantuan disappointment of the ‘Hold It Against Me’ promo (basically four minutes of product placement interspersed with Britney clips), Britney is back with her brand spanking new video ‘Till The World Ends’.
Set an apocalyptic December 2012, the video sees a leather clad Britney retreat into a dingy sewer to escape the meteorites, ominous skies and crumbling buildings blighting our humble planet. Britney is joined in her rank enclave by an array of grimy looking dancers in ripped vests, denim and leather who are naturally more concerned with getting amorous than the impending doom of the earth.
Having complained in interviews that the video set was “disgusting”, “sweaty” and “really gross”, the results are well worth it for Britney as it’s a visual feast from start to finish. And guess what?! There’s not a hint of product placement in sight!
Check out the video, including Britney escaping through a manhole cover, below:
